The traditional job application process has a fundamental flaw: it reduces complex, interesting people to a single page of bullet points that a hiring manager will spend seven seconds scanning before moving on. For creative professionals especially, where culture fit and personality matter as much as credentials, this format fails almost everyone it's supposed to serve. The best opportunities in creative fields rarely go to the most qualified candidate on paper. They go to the person who already feels like a friend — someone a hiring manager can picture in the room. That connection almost never forms through a resume. It forms through conversation. Through Backstory, candidates build interactive, iMessage-style conversations tailored to each role they apply for — pulling from their background, their personality, and the specific job description to create something that reads less like an application and more like getting to know someone.